Experiment im Supermarkt: „Wahre Preise“ bei Penny schrecken die Kunden in Brandenburg ab
Mit einer Aktion will der Discounter Penny die Verbraucher für Umweltschäden sensibilisieren, die bei der Lebensmittel-Produktion entstehen. Der Preis steigt dadurch um 94 Prozent. Geht die Rechnung auf?
Penny sorgt seit Montag für einen Preisschock der eigenen Art. Für neun Produkte kassiert das Unternehmen die „wahren Preise“. Dabei werden auch verdeckte Kosten etwa für Umweltverschmutzung bei der Produktion berücksichtigt.
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