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Imagekampagne: Brandenburg präsentiert sich auch 2022 als Gewinner-Region – wie funktioniert das?
ImagekampagneAnsiedlungen wie die von Tesla und der Zuzug vieler Menschen sorgen für selbstbewusste Töne beim Landesmarketing Brandenburg. Wie geht die umstrittene Kampagne weiter und was wird aus Scholz & Friends?
Aus „Kannste nich meckern“ wird „Janz wunderschön“ – die Imagekampagne des Landes Brandenburg, hier die Grußkarte zum Jahresende 2021, setzt auf Selbstbewusstsein.
Scholz & Friends